Do Press Releases Work for Promoting Service-Based Companies?
Do press releases work to promote HVAC companies? Of course they do! Writing and distributing a press release is a quick and simple way to reach a broad audience with interesting information about your business.
Deciding on a topic for your press release is one thing – but where do you start with actually writing the darn thing? It’s easier than you think. Follow a few simple guidelines, stick to the formula, and your press release will have your phone ringing in no time.
If you still don’t feel comfortable writing a press release, the good news is that plenty of talented writers will be happy to help you. Either way, you have to start viewing press releases as a valuable marketing tool for your HVAC business.
Here’s a piece by Marcomz Networks that will help you understand what publishing press releases could do to grow your business.
Press release (PR) has been around for some time and yet it is common to come across individuals who ask why having a Press Release is seen as an effective way for boosting online reputation and brand identity.
The truth is, if you organise events, run a charity, operate as a professional entity or are in the business of persuading others, then having a press release is an effective tool for communicating your intention and engaging with media influencers who can make the desired changes happen.
What Is a Press Release?

What Does a Well Written Press Release Contain?
How Do You Start Writing a Press Release?
- The launch of a new campaign – could be easily considered as new information to a target audience.
- Planning an event – whether online or at a physical location.
- Promoting a game or opinion poll could also spark interest.
Creative Artifacts for Your Press Release
- New data – whether in the form of table or text
- Memorable, funny or remarkable graphic
- Presentation components – perhaps in the form of a shareable SlideShare or other media
- Video demonstration that – in the form of a guide or visual narrative
- And the list goes on…
Create Captivating Press Release Headlines
It is commonly said that “First Impressions Lasts” and a captivating headline does exactly that for your press release. Therefore, make your PR headline stand out by choosing words and a topic that grabs attention. Remember that although you are writing, “actions really do speak louder than words”, so use strong verbs and an easily understood language. Most Importantly, apply the KISS effect to your press release headline – “keep it short and simple”.
Key Principles for Engaging Press Releases
- Stimulate Interest Early – Don’t Play the Waiting Game
In the early stage of your press release, aim to convey the message about your story, issue or promotion clearly, don’t wait until later on in the document, compel your audience to read-on, view more, click a link – or whatever else you have in mind – by captivating their interest and promoting active engagement. Basically your aim here is to tell them why they should care. Present the facts that bring out the credibility of your story and enable them to operate in their position of authority easily.
- Make Use of Quotes to Sell Your PR Points
- Include Background Information
- Make the PR Noun Known – Name the Person or Thing
Closing Points for Press Release and How to Write One
- Forget about old school PR methodology and focus on creating honest, really impacting content.
- Keep it short and simple, remembering that first impression last.
- Make use of inbound marketing principles to pull influencers, followers and reporters closer to your topics to leverage widespread use in journalism and other media channels.
- Transform your marketing strategies into more personalised, approachable, and relationships oriented efforts.
- Go for it and don’t adopt the wait until later approach – it never comes.
Of all the content marketing strategies you can do press releases work beautifully for spreading the word about your HVAC company while also helping with SEO (and even helping to guard your online reputation). If you’d like help, give us a shout.