How to Get More HVAC Customers with NewslettersYou Won't Believe How EASY and AFFORDABLE It Is
How to Get More HVAC Customers to Stick with You
You might not even have to worry about how to get more HVAC customers – if you can get your new customers to stick with you as long as you want them. Customer retention can be tough in a business like this.
If your customers see a billboard or gets a radio spot stuck in their heads – oh, that jingle – and calls “that” HVAC guy instead of you, you’ve got a customer retention problem. It’s going to take more than sticking your branded sticker on their HVAC equipment to ensure your HVAC customers stay YOUR HVAC customers.
Newsletters Help You Keep More of Your HVAC Customers Coming Back
You’re already providing excellent service to your customers – and while it might seem like that’s enough to make them loyal, there’s actually more you could be doing to stay at the forefront of their minds… especially when it comes time to call for a repair, regular maintenance, or a brand new installation.
Printed or digital, a newsletter gives valuable information to your customers on a monthly basis and reminds them that you’re thinking of them. Usually, we’re looking at between 2-5 articles, and anywhere from 2-12 pages.
But it’s not just words. If you include attractive graphics and images, your newsletter will take on the appearance of being more like a magazine, and your recipients’ sense of knowing, liking, and trusting you will skyrocket as they enjoy looking at the pictures and reading helpful, valuable, and maybe even entertaining articles. You can also include coupons and special offers that make your newsletter even more likely to be anticipated, read, and acted upon each month.
Grow Your HVAC Business with a Monthly Newsletter
Newsletters are a great way to build your business. In fact, newsletters are in the top three most used business marketing tactics, according to a recent survey by MarketingProfs and Content Marketing Institute.
- Build a strong base of loyal customers
- Stay at the forefront of your customer’s minds
- Promote new products, services, and special offers
- Gain credibility as an industry expert
- and more
Why Does Your HVAC Business Need a Newsletter?
Businesses use newsletters to connect, teach, and sell. It’s a mindshare tactic – stay on the forefront of your customers’ and prospects’ minds, and they’re more likely to be loyal. Offer specials, be personable, and share really valuable information, and you’ll cement your position as your customers’ HVAC company.
Studies show the most common reason customers leave one business to do business with its competitor is that they felt forgotten, unappreciated, and disconnected. The name of the game is lead nurturing and customer retention – and newsletters are a cost-effective way to accomplish both.
Check Out these Statistics on the Effectiveness of Newsletters
72% of consumers say that email is their favored conduit of communication with companies they do business with. 61% say they like to receive promotional emails weekly and 28% want them even more frequently.
68% of consumers find email to be their #1 preferred channel for receiving commercial messages –
(Source: CG Selections “Nationaal Email Onderzoek”)
66% of consumers have made a purchase online as a direct result of an email marketing message.
(Source: Direct Marketing Association)
Should Your HVAC Newsletter Be in Print Or Digital Format?
There are advantages and disadvantages to both:
- More likely to get read than digital, if the graphic design is eye-catching and the articles are engaging.
- Not many businesses are doing print anymore, so your newsletter will stand out.
- Some people are ‘over’ digital overload.
But… print can be expensive once you figure in printing and mailing expenses.
- Inexpensive to deliver. You’ll need an email service provider to send them out, but the costs are minimal.
- If you include an Internet-related call to action, all it takes is for readers to click to follow it.
Newsletters are such an effective way to maintain contact with people and to boost ongoing revenue that they are well worth the investment they require.
A single newsletter can easily get the phone ringing and the door swinging with customers who’ve been meaning to call you for a while, and just remembered when they got that newsletter
The Amazingly Affordable Monthly HVAC Company Newsletter
Getting a monthly newsletter for your business is now SUPER-EASY (and way more affordable than you might guess). The HVAC Marketing Crew creates highly engaging, beautifully designed newsletters for small HVAC companies all over the country. These newsletters would typically cost $250 a month, which isn’t horrible… but if you claim the EXCLUSIVE spot in your marketing area, you can get yours for only $100 a month. Plus, if you sign up for a year, you’ll get a $200 discount. You pay only $1,000 for 12 newsletters.
You get a professionally written and designed newsletter just like this XXXXX each month.
Here’s How It Works:
First, think about if you needed a plumber to come to your house. (You probably wouldn’t, because you’re handy! But just pretend.) You wouldn’t call a plumber who was four towns away – you’d call someone nearby, in your service area.
The same goes for pizza delivery, banks, haircuts, veterinarians, and a lot of other extremely local businesses. These businesses are not really in competition with businesses 25 miles away – even though they offer the same products and services.
It’s the same with HVAC companies. You’ve got a certain service area, and the odds are really slim that somone outside of your service area would ever call you.
Knowing this, would it matter to you if an HVAC company 25 miles away from you sent the same newsletter to it customers that you send to yours?
It’s not like you’d have the same customers, so it really wouldn’t matter one bit.
… And that’s how it’s possible to get a top quality monthly newsletter for hardly anything. If you claim your service area, nobody else within 25 miles of you will be able to get that same newsletter to send their customers.
Make sense? And of course, it’s your HVAC company’s name and contact information in the newsletter!
Print Newsletters, Digital, Or Both?
It’s all in there. You’ll get a PDF version you can print and mail. You’ll also get a digital version you can send out by email. We can even take care of loading your digital version into your Aweber, MailChimp, or Constant Contact account.
For an additional fee, we can even print and mail for you. Talk about easy!
What If You Want a 100% Custom HVAC Newsletter?
We can do that, too – of course. You can get a completely custom newsletter written and designed every month for $250. You could use your newsletter to announce special deals, publicize your support of local events, or highlight some of your team members. Plus, with a custom newsletter, you could add your articles to your blog and get extra mileage from them, because they’ll be completely unique to you.