How to Market an HVAC Business by Blogging

Hint: You don't have to do it yourself.

Blogging: The Secret of How to Market an HVAC Business Online

Google loves fresh content, which is one reason you’ll want to learn about marketing your HVAC business by blogging. If you’ll notice, when you go searching online for products, services, or just about anything, what comes up first after the sponsored listings is the most recently published content Google could find.

By keeping your blog current, you send important signals to Google, saying:

  • We’re still in business.
  • We care about providing valuable information to people who want it.
  • We’re knowledgeable about HVAC.
  • We’re kind of a big deal.

Google’s aim is to send the most traffic to the most authoritative websites – and because yours is a business that serves a local community, you get extra favor from Google when people in your service area are looking for the products and services you offer.

How the Heck Will You Find Time to Figure Out Blogging? 

You’re busy. It already feels like you’re working 24/7. There’s no doubt about that. You have no spare time, no unused brain cells, and are pretty much exhausted by the end of the day. No way are you going to want to take on the additional task of blogging every single week. Plus, there’s the whole learning curve you’d need to go through to figure out all the best practices that make a blog successful. Questions like:

  • What should I blog about?
  • How do I make sure Google likes my blog posts?
  • What if I hate writing?
  • What about images? Can’t I just grab some from Google Images?
  • What’s the right balance between educating and persuading?

Not to worry! Even a small HVAC business can afford to outsource this task to professional writers who’ve got years of experience blogging for your industry.

Can Blogging Really Help Market Your HVAC Business?

Absolutely! If you do it right, which means providing helpful information people like reading and publishing on a regular basis. Nobody wants to read advertisements or technical jibber-jabber. But if you can publish conversational, interesting blog posts that leave your readers glad for having spent a few minutes to learn more, you’ll be on your way toward helping them know, like, and trust you.

You’ll want to blog about the topics and questions real people really look for online. Aim for writing at the 5th-8th grade reading level, because people’s attention spans, especially online, are short. Don’t make them work too hard to understand. Make sure your blog is attractive to readers who skim, scan, and scroll their way through your site rather than publishing big, long blocks of text.

Some Blogging Statistics That’ll Leave You Wanting a Blog for Your HVAC Business

 

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81% of U.S. online consumers trust information and advice from blogs.

(Source: BlogHer)

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61% of U.S. online consumers have made a purchase based on recommendations from a blog.

(Source: BlogHer)

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92% of companies who blog multiple times per day have acquired a customer from their blog.

(Source:  HubSpot)

Blogs are only effective if they are maintained and updated regularly.

Given the option of having someone else do this for them, many business owners will recognize the time and money savings outsourcing this task represents.

Successful business owners understand the value of outsourcing this time-consuming but vital task. By working with a team of US-based HVAC bloggers, you get all the benefits of a dynamic, current blog without the hassle and time expense of writing it yourself.

 

YES! I want to learn how to market an HVAC business by blogging.

Click or call today to find out how easy – AND AFFORDABLE – it is to have a professional, powerful blog working for your HVAC business.

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